A journal for curious packaging people
Good things.
Better
packaged.
Design worth looking at. Ideas worth opening. A closer look at the objects, materials and tools behind everyday packaging.
Step inside the journal
More than a pretty box
There is a lot
to unpack.
A package catches the eye, protects an object and explains what happens next. Sometimes it becomes something we keep. The interesting work is in the details connecting those moments.
Packagefun explores those details through practical articles and visual studies. For designers, small brands and anyone who has ever turned a good box over to see how it was made.
A little about PackagefunFresh from the journal
Good questions.
Useful answers.
Print / Journal
The colour you approve is the colour you print? Not quite.
A screen is a useful beginning. Paper, ink and lighting decide what happens next.
Read the story ↗
Shipping / Journal
An unboxing experience without all the extra stuff
A clear opening sequence can feel more considered than another layer of tissue.
Read the story ↗
Materials / Journal
Refill packaging starts with the second use
The container is only one part of a refill idea. Filling, cleaning, storage and identification belong in the design too.
Read the story ↗
The visual studies
Look closer.
There’s an idea
in there.
A coffee bag, a fragrance bottle, an everyday jar. Twelve studies in proportion, information and the ways packaging meets real life.
Real photography. Observations to take back to your own work.
Explore the studiesFive ways in
Follow your curiosity.
Design
Identity, proportion and everyday use. Start with the object, then give it a clear point of view.
02Materials
Look beyond the surface. Ask how a material behaves, what it protects and what happens next.
03Colour, type, folds and handoffs. The details that help a design survive production.
04Shipping
Packing, labels, opening and returns belong in the same conversation.
05Tools
A useful workflow connects the idea, the physical model and the files someone else needs.
The tool edit / 2026
The right tool starts
with the right job.
Ten packaging platforms and tools, with a clear reason for each place. From production-focused visualisation to a free starting point for your next packaging idea.
A useful starting point
Less guesswork.
Better questions.
Start with a product, a journey and a clear handoff. The reading room turns those decisions into a brief you can keep.
Build your packaging briefWhere should a packaging project begin?
With the actual product and its journey. Record dimensions, handling needs, the sales setting and the files your supplier needs. Then explore the visual direction.
Do I need a 3D tool before making a prototype?
No. A paper model can answer early questions about shape and opening. Digital tools help you refine and communicate the idea. Use both when they answer different questions.
What makes a useful packaging comparison?
A clear task, representative artwork and a checked output. Our tool guide explains the reason for each selection instead of treating every application as interchangeable.
Are the visual studies client projects?
They are editorial explorations of packaging formats, illustrated with credited photography. Use the observations as prompts for your own design work.